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Privacy Policy

B Inspired Ltd Website Privacy Policy

At B Inspired we are committed to maintaining the privacy, accuracy and security of your personal information. We have developed this website privacy policy (the “Privacy Policy“) to describe our privacy practices and how we collect, use and disclose the personal information of those individuals who visit this website (the “Site”) or use the information or services that we offer through this Site (the “Services”).  All references in this Privacy Policy to “B Inspired Ltd”, “we”, “us”, “our” and like terms should be interpreted accordingly.

B Inspired Ltd has a practice of protecting the privacy and security of our customers, individuals who have access to, and use of, our Site. It is our policy to comply with the privacy legislation within each jurisdiction in which we operate. We do not sell our customer list or customer information.  Sometimes the privacy legislation and / or an individual’s right to privacy are different from one jurisdiction to another jurisdiction. This Privacy Policy has a limited scope and application. Consequently, the rights and obligations contained in this Privacy Policy may not be available to all individuals or in all jurisdictions. If you are unsure if or how this Privacy Policy applies to you, please contact our Privacy Officer for more information.

Privacy Policy Effective for the United States

It is our policy to comply with the privacy legislation within each jurisdiction in which we operate. Sometimes the privacy legislation and / or an individual’s right to privacy are different from one jurisdiction to another.  This Privacy Policy covers only those activities that are subject to the provisions of UK privacy laws. 

This Privacy Policy has a limited scope and application.  Consequently, the rights and obligations contained in this Privacy Policy may not be available to all individuals or in all jurisdictions.    

What is Personal Information?

For the purposes of this Privacy Policy, personal information is any information about an identifiable individual, other than an individual’s business contact information when collected, used or disclosed for the purposes of enabling the individual to be contacted in relation to their business responsibilities.

What Personal Information Do We Collect?

You can visit the Site without telling us who you are, or revealing any sensitive information about yourself, including your e-mail address. Our web server, however, may collect information related to your visit to the Site or the Services, including the IP address and domain used to access the Site or the Services, the type and version of your browser, the website you came from to access the Site or the Services, the page you entered and exited at, any pages that are viewed by that IP address and what country you are from. We use this information to monitor the Site’s and Services’ performance (such as number of visits, average time spent per page, and number of page views) and for our business purposes such as working to continually upgrade the Site and Services. 

In addition, we may collect personal information that you voluntarily provide to us, such as your name, email address, postal address, phone number, credit card number, gender, birthday, personal interests, etc., when you visit the Site and/or our facility, place an order online or by phone, make an in-store purchase, save your information with us online, contact us with a question or concern, or participate in a contest, promotion, or survey, or respond to special offers or promotions. We may maintain a record of your product interests and the purchases you make online or by phone and in our stores. We may combine this information with information about you that we acquire from our marketing partners, from unrelated third parties, and from our other brands.  

Why Do We Collect, Use, and Disclose Personal Information?

In addition to the specific purposes that we may advise you of at or before, the time that we collect your personal information, we may also collect personal information from you so that we may:

  • process and fulfil your order, including to send you e-mails to confirm your order status and shipment;
  • help us learn more about your shopping preferences;
  • establish, maintain, enhance, and manage your shopping experience;
  • analyse trends and statistics;
  • review and improve the products and services that we provide to you;
  • communicate with you and to send you information by e-mail, postal mail, telephone, text message, or other means about our products, services, contests, special offers and promotions, unless you have directed us not to contact you with promotional communications;
  • administer and fulfil our contests and other promotions;
  • help us address problems with and improve our site design, products and services;
  • protect us against error, fraud, theft and damage to our goods and property; and
  • comply with applicable law or regulatory requirements. 

We may also use your contact information to provide you with notification regarding the Site or Services, such as any future amendments to this policy, and may disclose such information in response to a law enforcement agency or other public agency’s lawful request or if we feel that such disclosure may prevent the instigation of a crime, facilitate an investigation related to public safety or protect the safety of a user using the Site or Services, protect the security or integrity of the Site and Services, or enable us to take precautions against liability.

Your personal information may be shared with our employees, contractors, consultants, affiliates and other parties who require such information to assist us with establishing, maintaining and managing our relationship with you. In addition, your personal information may be disclosed or transferred to another party in the event of a change in ownership of, or a grant of a security interest in, all or a part of B Inspired Ltd or its affiliates.

Further, your personal information may be disclosed:

  • as permitted or required by applicable law or regulatory requirements;
  • to protect the rights and property of B Inspired Ltd and its affiliates;
  • during emergency situations or where necessary to protect the safety of a person or group of persons;
  • where the personal information is publicly available; or
  • with your consent.

You acknowledge and agree that access to and use of this Site and the Services is provided via the internet and that your information, including personal information, may be transferred across national borders and stored or processed in any country in the world.  We may collect, use or disclose your personal information without your knowledge or consent where we are permitted or required by applicable law or regulatory requirements to do so.

Your Consent is Important to Us

By using the Site or the Services, you signify your consent to the collection, use and disclosure of your personal information as explained in this Privacy Policy.

You may change or withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting our Privacy Officer. In some circumstances, a change in or withdrawal of consent may severely limit our ability to provide products or services to you. All communications with respect to such withdrawal or variation of consent should be in writing and addressed to our Privacy Officer. You can exercise this option at any time by sending us an e-mail or written letter to us. 

We may send you E-mail

From time to time we may e-mail important information to you regarding the Site or the Services (such as a change to our service offering).

In addition, where you request information from us, we may use the e-mail address that you provide to send you information about offers on products and services that we believe may be of interest to you.   If you do not wish to receive such e-mails, you may opt out of receiving same by simply telling us when you give us your personal information or register with us.  If you later change your mind, you may advise us at any time to indicate that you now wish to, or no longer wish to, receive these messages.

If you have asked us to put you on an e-mail mailing list to provide you with certain information on a regular basis, you may ask us to remove you from the list at any time (using the unsubscribe instructions provided with each e-mail and on the Site or Service where you signed up).  

How Do We Use Cookies?

When you visit our Site, we may place a “cookie” on the hard drive of your computer to track your visit. A cookie is a small data file that is transferred to your hard drive through your web browser that can only be read by the website that placed the cookie on your hard drive. The cookie acts as an identification card and allows our Site to identify you and to record your passwords and preferences. The cookie allows us to track your visit to the Site so that we can better understand your use of our Site so that we can customize and tailor the Site to better meet your needs.

Most web browsers are set to accept cookies. However, on most web browsers you may change this setting to have your web browser either: (i) notify you prior to a website placing a cookie on your hard drive so that you can decide whether or not to accept the cookie; or (ii) automatically prevent the placing of a cookie on your hard drive. It should be noted that if cookies are not accepted, you may not be able to access a number of web pages found on the Site.

What about Links to other Websites?

Our Site may contain links to other websites that may be subject to less stringent privacy standards. We cannot assume any responsibility for the privacy practices, policies or actions of the third parties that operate these websites. We are not responsible for how such third parties collect, use or disclose your personal information. You should review the privacy policies of these particular websites before providing them with any personal information.

How is Your Personal Information Protected?

We endeavour to maintain physical, technical and procedural safeguards that are appropriate to the sensitivity of the personal information in question. These safeguards are designed to prevent your personal information from loss and unauthorized access, copying, use, modification or disclosure.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure.  As a result, while the Site strives to protect your personal information, we cannot guarantee the confidentiality or security of any information you transmit to us, and you do so at your own risk. Once this website receives you transmission, we make commercially reasonable efforts to ensure its security on our systems.

The security of your personal information is important to us, please advise our Privacy Officer immediately of any incident involving the loss of or unauthorized access to or disclosure of personal information that is in our custody or control. 

Updating Your Personal Information

It is important that the information contained in our records is both accurate and current. If your personal information happens to change during the course of our relationship, please keep us informed of such changes.  In some circumstances we may not agree with your request to change your personal information and will instead append an alternative text to the record in question.

Access to Your Personal Information

You can ask to see the personal information that we hold about you. If you want to review, verify or correct your personal information, please contact our Privacy Officer. Please note that any such communication must be in writing.

When requesting access to your personal information, please note that we may request specific information from you to enable us to confirm your identity and right to access, as well as to search for and provide you with the personal information that we hold about you. We may charge you a fee to access your personal information; however, we will advise you of any fee in advance. 

Your right to access the personal information that we hold about you is not absolute. There are instances where applicable law or regulatory requirements allow or require us to refuse to provide some or all of the personal information that we hold about you. In addition, the personal information may have been destroyed, erased or made anonymous in accordance with our record retention obligations and practices.

In the event that we cannot provide you with access to your personal information, we will endeavour to inform you of the reasons why, subject to any legal or regulatory restrictions.

Inquiries or Concerns?

For questions about our privacy policy, to make choices about receiving promotional communications, or to update your personal information, you can contact us by email or postal mail at:

Privacy Officer

B Inspired Ltd

33 Newlands


WR10 1BW

Email: [email protected]

Modifications to this Privacy Policy

From time to time, we may make changes to this Privacy Policy to reflect changes in our legal or regulatory obligations or in the manner in which we deal with your personal information. We will post any revised version of this Privacy Policy on our Site; accordingly, we encourage you to refer back to it on a regular basis. This Privacy Policy was last updated on September 25th, 2015.

Interpretation of this Privacy Policy

Any interpretation associated with this Privacy Policy will be made by our Privacy Officer.  This Privacy Policy includes examples but is not intended to be restricted in its application to such examples; therefore where the word “including” is used, it shall mean “including without limitation”.

This Privacy Policy does not create or confer upon any individual any rights, or impose upon B Inspired Ltd any rights or obligations outside of, or in addition to, any rights or obligations imposed by UK privacy laws, as applicable. Should there be, in a specific case, any inconsistency between this Privacy Policy and UK privacy laws, as applicable, this Privacy Policy shall be interpreted, in respect of that case, to give effect to, and comply with, such privacy laws.